EFE Matrix Of Choco Paste
OPPORTUNITIES WEIGHT RATING WEIGHTED SCORE
|
1: Market Gap 0.18 4 0.72 |
|
2:Market Share0.15 3 0.45 |
|
3:trend Towardshygiene0.1030.30 |
|
4:social Media Campaign0.102 0.20 |
|
5:Increasing Demand 0.031 0.03 |
|
6:Increasing population0.02 2 0.04 |
THREATS
|
1: Inflation0.17 4 0.68 |
|
2:Compatative industry0.12 3 0.36 |
|
3:Increasing Taxes0.09 1 0.09 |
|
4:Political Instability0.04 2 0.08 |
|
TOTAL WEIGHTED SCORE1 2.75 |
IFE Matrix Of Choco Paste
STRENGHTS WEIGHT RATING WIEGHTED SCORE
|
1: Innovative 0.19 4 0.76 |
|
2:Quality 0.16 3 0.48 |
|
3:Management 0.11 3 0.33 |
|
4:Distribution 0.08 2 0.16 |
|
5:Packging/Design 0.05 1 0.05 |
|
6:price 0.02 2 0.04 |
WEEKNESSES
|
1:Financial POSITION 0.20 4 0.8 |
|
2:High Production Cost 0.11 2 0.22 |
|
3:Less 0.05 1 0.05 |
|
4:Low Brand Identity0.03 3 0.09 |
|
TOTAL WEIGHTED SCORE 1 2.98 |
CPM Matrix Of Choco Paste
|
|
|
Choco |
paste |
Colgate |
|
sensodyne |
|
|
SUCEESS FACTORS |
WEIGHT |
RATING |
WEIGHT SCORE |
RATING |
WEIGHT SCORE |
RATING |
WEIGHT SCORE |
|
Innovation |
0.18 |
4 |
0.72 |
3 |
0.54 |
3 |
0.54 |
|
Advertising |
0.15 |
3 |
0.45 |
4 |
0.60 |
4 |
0.60 |
|
Brand Name |
0.10 |
3 |
0.30 |
3 |
0.30 |
2 |
0.20 |
|
Product Quality |
0.17 |
4 |
0.68 |
3 |
0.51 |
3 |
0.51 |
|
Customer Service |
0.12 |
3 |
0.36 |
3 |
0.36 |
3 |
0.36 |
|
location |
0.10 |
2 |
0.20 |
3 |
0.30 |
3 |
0.30 |
|
Technological competence |
0.02 |
2 |
0.04 |
2 |
0.04 |
2 |
0.04 |
|
Govt regulations |
0.03 |
1 |
0.03 |
2 |
0.06 |
1 |
0.03 |
|
Price competitiveness |
0.09 |
1 |
0.09 |
2 |
0.18 |
2 |
0.18 |
|
Financial position |
0.04 |
2 |
0.08 |
3 |
0.12 |
3 |
0.12 |